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781-316-5760
brad.pratt@comcast.net
BRADFORD PRATT
REAL ESTATE BROKER IN MASSACHUSETTS
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MARKETING PLAN
I am committed to offer the highest standards of
professional service to all of my customers. Compare this to any other
agent and I am sure that you will agree that this is one of the most
comprehensive marketing plans available. To assure you that your
property is marketed to its fullest potential and to obtain the highest
possible selling price, the following will be completed. I am very
flexible so if you desire less than or more than what you see in this
marketing plan I am willing to discuss your needs and adjust this plan to
suit them.
-Prepare CMA to establish fair market value
-Prepare, explain, and sign flexible listing contract
-Collect all appropriate paperwork pertaining to the property
-Send listing contract to MLS board
-Create property listing sheet on Multiple Listing Service
-I will take interior and exterior digital photos and create a virtual video tour of your home. The tour will be available for agents and through my website.
-Place 'For Sale' sign on property
-Place lock box on property, if needed
-Schedule property for MLS tour. This is basically an open house for brokers only. I will provide food and beverages and schedule it for lunchtime to get the best possible attendance.
-Place 'Open House' ad in local paper
-The first 2 weeks of the new listing are the most important and the way it hits the market is crucial to obtaining the highest possible price that the market will pay. Your property will go live on MLS on a Wednesday. It will show up in the computer as a new listing. A broker open house will be scheduled for either Thursday or Friday. I will place an add in the Boston Globe real estate section for open houses to be conducted for 2 hours on Saturday and Sunday. It will be perfectly clear to everyone that all offers will be reviewed and should be made good until that Monday evening. This schedule of events creates excitement, anticipation, and urgency towards the listing.
-Create 360x360 Virtual Tour for Web
-Place an add in the community newspaper
-Mail 'Just Listed' flyers to neighborhood
-Phone all potential buyers with details of listing
- Email all the members using my online service with the complete listing sheet.
-Prepare flyers for open houses
-Hold open houses
-Request that everyone attending the open house sign in
-Call all potential buyers who sign in at open house for feedback
-Arrange showings for other agents
-Contact you regularly with verbal progress reports
-Prepare and deliver Marketing Service report to owner
-Review marketing activities with owner
-Adjust marketing plan if needed
-Monitor the market while your listing is active to make sure that your property is competing well
-Pre-qualify potential buyers
-Present and discuss all offers on property with owner
-Negotiate the transaction with other agent and make sure that all parties have all the proper paper work
-Prepare the rough draft of the purchase and sale agreement and fax to sellers attorney
-Arrange smoke detector inspection and get certificate
-Arrange and procure final water reading
-Homes that have an oil furnace will need a final estimate of the oil level for compensation at the closing so I will take care of that process.
-I will attend the final walkthrough with the buyers
-Finalize the closing
-I will attend the closing with the entire file on the property and the transaction to make sure that the closing goes smoothly.